Over the years we’ve had the privilege of working with some of the most established and up-and-coming publishers in the world. From tried and true newsrooms to exciting upstarts, we strive to build beautiful and scalable content experiences that benefit readers, editorial teams, and advertisers.
A digital experience for the modern gentleman
In our first partnership with Conde Nast we had the privilege of collaborating with the most timeless men's publication as well as the opportunity to usher their iconic presence into the digital age. From the beginning we took a collaborative approach working with each of their major teams in advertising, design, technology, and editorial that focused on bringing the quality and intention of each print execution to every single digital session their audience has. Our goals were simple from the start: re-approach ad revenue tools and create innovative new ways to showcase storytelling beneath the foundation of a user experience for the modern day gentlemen.
The entire design process was a fluid collaboration across both Wondersauce and GQ’s internal creative team.
The click-through is dead. Long live viewability.
Non-disruptive to the reading experience and highly contextual recirc algorithms
By loading and anchoring ads directly in the viewport, the elusive 100% viewability score became achievable.
Our goals were simple from the start: re-approach ad revenue tools and create innovative new ways to showcase storytelling beneath the foundation of a user experience for the modern day gentleman.