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Bloomin’ Brands

A sizzling strategic partnership with Bloomin' Brands

Wondersauce is a strategic digital partner for Bloomin Brands. We work across key company initiatives including website builds, mobile strategy and design, customer loyalty programs, and innovative physical experiences that involve online reservations and digital payment.

Services

  • UX
  • Design
  • Front-End Development
  • Copywriting
  • Content Strategy
  • Organizational Planning
  • Video
  • Mobile App
Alleviating the pain of settling your bill the app acts as digital companion in the restaurant

Alleviating the pain of settling your bill the app acts as digital companion in the restaurant

Customer First

Restaurant sites are notorious for misunderstanding users’ needs. We’ve built web experiences for Outback Steakhouse, Carrabba's Italian Grill, and Bonefish Grill that match exactly what diners are expecting when they visited each brand’s respective home on the web.

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A refined aesthetic placing the quality of Carrabba’s renowned dishes at the forefront

A refined aesthetic placing the quality of Carrabba’s renowned dishes at the forefront

Outback.com won the Sitefinity Website of the Year in 2015 and Carrabbas.com took home the same hardware in 2014

Our video-centric experience for bonefishgrill.com was designed around the idea of increasing "craveability" for the restaurant's menu items.

Each site was designed with the ultimate goal of getting more diners into their restaurants.

We designed each site to give users a sense of what the physical dining experience was like through rich photo and video, while making sure the most relevant menu and closest location were never more than a click away.

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Dine Rewards

Bloomin’ Brands’ loyalty program launched nationwide in July 2016, allowing customers to earn rewards across all restaurant locations for Outback Steakhouse, Carrabba’s, Bonefish Grill, and Fleming’s. Wondersauce was responsible for rethinking the Dine Rewards visual identity as well as redesigning and developing the website UI and functionality for the full customer journey. The goals were simple in focusing on acquiring new customers, providing transparency into where they stand in the program, and driving the frequency of foot traffic back to the restaurants.

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