Frictionless e-commerce for an iconic fashion brand
DKNY requires no introduction. Wondersauce partnered with the iconic fashion house, which recently gained new creative leadership and a shift in identity, to create a digital platform that matched the graphic yet tactile feel of its new brand direction. DKNY maintains a traditional fashion calendar which dictates the industry's key commerce periods. To meet the always on demand of ecommerce, our approach was centered around giving DKNY a modular system that turns their fixed seasonal collection into endless opportunities for flexibility and relevancy. This ultimately gave DKNY countless ways to feature and present their content, whilst ensuring frictionless purchase paths from homepage to checkout.
Product pages that allow DKNY clothing to speak for itself and put their creative at the forefront of the shopping experience.
A modular homepage system that allows the brand to present themselves dynamically within different commerce cycles.
Truly shoppable product categories.
Frictionless purchase paths to checkout. Ease of conversion was job one.