The North American relaunch of essence cosmetics
As essence North America's Agency of Record, our relationship includes overall brand and marketing strategy, omni-channel content creation, digital advertising, point of sale design, long-term social media strategy and management, print collateral, partnership development, event planning and design, and the brand's first direct-to-consumer ecommerce website.
For essence, content and commerce go hand-in-hand. Our approach to their omnichannel business has been to make sure every brand touchpoint has clear and distinct communication and purpose.
While many cosmetics brands focus on the technique or product benefits, we've taken an approach that balances the audience's lifestyle with messaging that essence has quality, affordable cosmetics.
The #essencestylist has something going for her. She's ambitious, courageous, and has a story to tell.
With interactions that surprise and delight, shopping on essencemakeup.com is a fun and unique experience.
For an audience that's always on their phone, simplicity was a requirement.
Online audience growth since relaunching the brand in early 2015