Connect and inspire.
HOMAGE creates apparel that commemorates a moment in time, celebrated by a community of like-minded people. Wondersauce was tasked to design and develop a best-in-class ecommerce experience that would put each product’s story front and center by tapping into the emotional connection that is shared between the consumer and brand.
Wondersauce architected, designed, and developed the new HOMAGE.com in 2014 to allow the popular Columbus, Ohio based apparel brand to showcase their unique product offering and to tell the compelling stories that brought the products to life.
Each product detail page gives HOMAGE the ability to highlight relevant product information while seamlessly integrating it alongside the real hero of the page, the story that fans rally behind when they purchase that item.
Each HOMAGE product is adorned with one-of-a-kind artwork and we utilized these custom graphics to give HOMAGE the opportunity to blow out featured product detail pages.
Wondersauce created a flexible product detail page template that accounts for a diverse list of product types, gender variations, and both on and off-model product photos.
Featured collections are a common part of HOMAGE's strategy when pushing and highlighting new and old products. Wondersauce created a flexible module system that would allow HOMAGE to elevate specific products within a collection and to custom-brand the hero area of the product category page template to create prominence.