The launch of a direct-to-consumer brand for modern women with LIVELY
Wondersauce designed the brand and built the ecommerce experience for Lively – a new lingerie brand inspired by what makes women sexy today: smart, healthy, active, and outgoing. We worked with Lively to establish visual branding, positioning, tone and voice, and photography direction.
We used the brand identity and logo mark we created to design all physical branding – hang tags, garment tags, and packaging.
The sizing chart and fit guide were designed to make shopping for lingerie online easy – and fun.