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Lively

The launch of a direct-to-consumer brand for modern women with LIVELY

Wondersauce designed the brand and built the ecommerce experience for Lively – a new lingerie brand inspired by what makes women sexy today: smart, healthy, active, and outgoing. We worked with Lively to establish visual branding, positioning, tone and voice, and photography direction.

Services

  • Branding
  • Content Strategy
  • UX
  • Design
  • Front-End Development
  • Back-End Development
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We used the brand identity and logo mark we created to design all physical branding – hang tags, garment tags, and packaging.

We used the brand identity and logo mark we created to design all physical branding – hang tags, garment tags, and packaging.

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The sizing chart and fit guide were designed to make shopping for lingerie online easy – and fun.

The sizing chart and fit guide were designed to make shopping for lingerie online easy – and fun.

Today bras and undies, tomorrow the world

The brand and website were both designed to be scalable – accommodating Lively's eventual expansion beyond just lingerie.

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