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Outback Steakhouse

A fresh way to tell the iconic brand's story on Outback.com

Wondersauce set out to cook up the best in class restaurant site that showcased the offering's of one of America's greatest brands, Outback Steakhouse. On our journey we uncovered the magical story of the process by which each steak is prepared to perfection. And with that, for the first time in the history of the internet, we've brought you the ability to cook your own steak, watch a steak drop from the heavens, and take a 360 degree look at your favorite cut.

Services

  • UX
  • Design
  • Front-End Development
  • Content Strategy
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Truly Adaptive

Outback.com was concepted, designed, and developed in a truly adaptive fashion – giving us the flexibility to serve up a unique experience for mobile users. We rethought the traditional homepage and stripped it down to the most utilitarian form – serving up the closest location (along with respective hours and current wait) and the most relevant menu based on the time of day you’re visiting.  

An innovative photography direction allowed for full manipulation to place food directly in-line

An innovative photography direction allowed for full manipulation to place food directly in-line

Outback App: The Ultimate Restaurant Companion

We designed the Outback app based around the idea of utility and how we could improve the customer experience before, during, and after a meal.

Steak, A Love Story

As the steak authority we sought to showcase their craft and care for every cut via a highly editorialized and media rich story. Everyone has heard of a mobile first approach but for this endeavor it was a steak first design philosophy. This meant inventing new and innovative ways to showcase, educate, and interact with all of the Outback favorites. The variety of the cuts and their flavor palettes, the tried and true Outback methods of guaranteed flavor greatness, and the glorious moment of satisfaction when your dish arrives showcased the classic American brand's take on Steak Done Right.

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