players-tribune

The Players’ Tribune

The disruption of traditional sports media with The Players' Tribune

The Players’ Tribune is a new media publication, founded by Derek Jeter, that provides unique insight into the daily sports conversation by publishing stories directly from athletes. Wondersauce partnered with The Players’ Tribune to define the brand – including the logo mark, visual identity, and digital product strategy.

Services

  • Branding
  • UX
  • Design
  • Front-End Development
  • Back-End Development
  • Advertising Strategy
  • Content Strategy
Wondersauce was tasked with creating an editorial platform for The Players’ Tribune that would put their first-person editorial, photo, and video content front and center.

Wondersauce was tasked with creating an editorial platform for The Players’ Tribune that would put their first-person editorial, photo, and video content front and center.

The Voice of the Game

Wondersauce designed the brand and website from scratch: a publishing platform providing unique insight into daily sports conversations through stories directly from athletes. Their tagline, “The Voice of the Game,” was extended throughout the brand, defining their editorial strategy and content direction.

Wondersauce created The Players’ Tribune brand from the ground up and we were intentional in adding transparency to the wordmark to allow for the brand to take on the personality and colors from the content that it is paired up with.

The secondary apostrophe brand mark was a nod to the possessive nature of editorial content and The Players’ Tribune offering a platform for athletes to control their own narrative. The mark was also made to be flexible enough to capture the personalities of the athletes behind the stories.

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During our 2+ year relationship, The Players’ Tribune has become the go-to platform for professional and collegiate athletes to break personal news, generate conversations around social issues, and to provide unfiltered accounts of stories to their fans through long-form editorial.

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The diverse system of article templates and wide range of supported media types create for The Players’ Tribune has given athletes a limitless amount of creative freedom to tell and visualize their stories.

The diverse system of article templates and wide range of supported media types create for The Players’ Tribune has given athletes a limitless amount of creative freedom to tell and visualize their stories.

The modular design of The Players’ Tribune template system has allowed content editors to curate and customize daily feeds of contextual content based on relevancy and demand.

The modular design of The Players’ Tribune template system has allowed content editors to curate and customize daily feeds of contextual content based on relevancy and demand.

The Players’ Tribune sticks to their “The Voice of the Game” mantra by offering professional and collegiate athletes a platform to control their own narrative, regardless of the topic.

The Players’ Tribune sticks to their “The Voice of the Game” mantra by offering professional and collegiate athletes a platform to control their own narrative, regardless of the topic.