When the founder approached us about Corpus, the only thing set in stone was the product formulation. The natural deodorant space is crowded and competitive, so our challenge was clear. We needed to pair the highest quality product with elevated design and communication. We built Corpus from the ground up by positioning the premium product as a fresh, unique offering amongst the sea of sameness. We changed the conversation in the space by focusing on a modern definition of luxury. For Corpus, this meant sustainability, unmatched efficacy, and a sensorial brand experience.
Our work launched Corpus as the cult natural deodorant brand that it is today. And, this was by design. The sleek pastel sage green was meticulously chosen to create a deodorant stick that is both easily memorable and a lust-worthy object to display on your bathroom shelf. When it came to the outer packaging, we utilized sustainable materials and processes.
Wondersauce orchestrated the Corpus brand launch through our full-service offering, from A and Z, and everything in between.