GOLF.com approached Wondersauce looking for a best-in-class publishing site that mirrored the sophistication of their 10MM subscriber high-end, print magazine. They were overloaded with technical debt due to the complexity of their current technology infrastructure.
In working with GOLF.com, we recommended and built a modern, scalable tech stack to better meet their needs. This resulted in increased site speed. Additionally, Wondersauce worked to overhaul the UX and IA in order to shift GOLF.com towards lifestyle coverage which is their differentiator within the industry. Lastly, our work increased the viewability on ads without sacrificing the user experience, which was a hole-in-one for both the publication and its readers.
Wondersauce provided a range of services to support the relaunch of the publishing website.