Wondersauce partnered with LifeStance, the largest mental health network in the United States, on a rebrand and website redesign ahead of their IPO. LifeStance’s mission is “improving the lives of the extraordinary people we serve.” Our challenge was to create something that resonated with their broad and large audience while still feeling ownable.
In recent years, the mental health technology space has seen many newcomers catering to a millennial audience. We created the refreshed LifeStance brand to stand out from the crowd by swapping common millennial design tropes for timeless aesthetics, approaching the brand with an elevated design, a humanized tone, and an intimate photography direction.
Wondersauce worked with LifeStance on their rebrand and relaunch of their new telehealth website.