Sitting pretty with Sixpenny

Sixpenny approached Wondersauce with two major challenges. First, the high-end furniture space has many established players. Second, higher price points lead to longer consideration periods and multiple touchpoints in order for someone to convert. When we partnered with Sixpenny on the relaunch of their brand, website, and paid media, we focused on the beauty of the product, a timeless yet modern brand aesthetic, and customer relationship building.

We rolled out the refreshed, elevated brand and website alongside evergreen and campaign paid media. We paired full-funnel tactics with beautiful product-focused creative and direct copy that highlighted Sixpenny’s core value propositions. The combination of audience insights, creative and copy, and targeted placements drove significant sales growth for Sixpenny. The media plan allocated budgets across fewer (but high-opportunity) platforms that would drive conversion, with the goal of ushering new leads into nurturing and retargeting funnels.

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• 550% ROAS as a result of paid media in 2021
• 8x increase in revenue as a result of paid media YoY
• In June 2022, we launched our first Hulu ad for Sixpenny, targeting high-income households across key programming to drive awareness through repetition and affinity

Wondersauce worked with Sixpenny on the evolution of the business through branding, website, and paid media.

• Brand Strategy and Design
• Website UX, Design, and Development
• Paid Media Strategy and Management

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