A blend of infrastructure and activation for Federal-Mogul Motorparts
Wondersauce worked with Federal-Mogul Motorparts to rebuild their global infrastructure for their brand sites. Starting with an audit of 20 brands with individual web properties, we set out to create a global system that would work for 90% of use cases for each brand. During the user experience and design process, we not only considered the front-end user, but also the people who needed these sites to be easy to update with fresh content: the brand managers at Federal-Mogul Motorparts.
Covering live take overs from Champion drivers.
Coming on its sixth year, Search for A Champion has evolved from strictly a grassroots race competition to now calling at home maintenance heroes to showcase their talents! Requiring unique targeting and positioning.
From strategic media advertising to targeted promotional initiatives, MOOG’s Race to the Chase calls all NASCAR fans to compete for a chance to win an all-expense paid trip to the NASCAR Sprint Cup Series™