Mindbodygreen has been covering the evolving wellness industry since 2009. With the explosion of the wellness category in 2017, they sought to reaffirm their leadership position and to tell their story in a bigger way than ever before. To Mindbodygreen, it is not about chasing trends, it is about connection to the self, to others, and to the planet. Wondersauce worked with Mindbodygreen to summarize their refreshing perspective in one line: You. We. All.

This statement has become a call to action and something they seek to incorporate in all touch points of the brand, including the main publishing site, mindbodygreen.com. Parallel to a full visual rebrand, Wondersauce created a publishing experience that brought the new branding to life and put connection, progress, and community first.