AI Search & Discovery
The way people find brands is changing fast. More customers are turning to AI for answers, but most brands still don't know whether they show up, how they're described, or why their competitors appear instead.
We help AI systems understand who you are, what you do, and when to include you in the answer. We'll measure where you stand today, strengthen the content and signals those systems rely on and keep improving your visibility as the landscape evolves.
Areas of focus
Discovery Scorecard
A baseline understanding of where you stand in AI answers today, the questions and prompts that surface your brand and the areas where you're missing out.
When you want clear visibility into where you stand before investing in a broader program.
GEO Foundations
The foundational work that makes you more citable today: content structure, schema, and entity alignment that generative engines can trust.
When you lack visibility in AI answers or want more control over how your brand shows up.
Ongoing AI Visibility
A managed visibility practice that tracks your presence in AI answers over time and continuously adapts as models and behaviors inevitably change.
When you've built a strong foundation and want to protect and build on the visibility you've earned.
Proof and perspective
How to measure your brand's visibility in AI answers
What to track, how to baseline, and what good looks like over time.
Read the guide
Turning Two City Destinations Into Must-Visit Brands
See how targeted media and creative optimization drive real-world results for Brookfield Properties
Read the case study
GEO changes search from winning the click to being part of the AI answer
SEO drove people to websites. GEO is about whether your brand is included and cited inside AI summaries.
Read on Linkedin
Questions buyers ask
What is generative engine optimization?
Generative engine optimization (GEO) is the practice of making your brand discoverable and citable inside AI-generated answers, the responses people get from tools like ChatGPT, Claude and Google's AI Overviews. Where SEO optimizes for ranked links, GEO optimizes for being the source an AI draws from and names.
How is GEO different from SEO?
SEO earns visibility in a list of links. GEO earns visibility inside a synthesized answer. They share fundamentals like clean structure, credible content, and strong entities, but GEO puts more weight on machine-readable structure, factual consistency across the web, and the authority signals large language models rely on.
Can you measure whether AI tools recommend us?
Yes. We track how often and how accurately AI assistants surface your brand for the questions your customers actually ask, establish a baseline, and monitor how it moves over time as we strengthen your structured presence.
How long does it take to show up in AI answers?
It varies by category and starting point, but most brands see measurable movement within weeks to months, as structured content, entity alignment, and authoritative sources get put in place and re-crawled.
Other solutions for your next stage of growth
Let's make you more visible to the AI engines your customers rely on.
Whether you know what you're looking for or still figuring it out, we're happy to talk it through.