Brookfield Place and Manhattan West are two of New York’s most iconic destinations. Over five seasons, Wondersauce has helped turn them into part of the city’s rhythm through campaigns rooted in community, lifestyle, and real human connection.

From casting locals and influencers to designing cheeky holiday moments beneath palm trees, each campaign evolves with the city. Paired with a hyperlocal media strategy that spans subways, bus wraps, and premium publishers, the work is always in context and built to be discovered.

Each campaign acts as an invitation to explore, engage, and return again and again.

5+

Seasonal
Campaigns

12+

Media Channels
Activated

1000s

Of Context-Driven
Assets

Five seasonal campaigns shaped around the people who live, work, and move through the city and these spaces every day

“Their deep understanding of our assets and brand strategy, paired with their creative spirit, drives dynamic and memorable campaigns that are a joy to bring to life together.”

Danielle
Nuccio
Director of NY Marketing
at
 

Influencer-led launch at Manhattan West introduced the property through authentic, embedded voices

Holiday 2024 turned palm trees into a downtown spectacle, with cheeky personas and festive flair

Publisher partnerships, transit wraps, and street-level OOH turned city moments into discovery points

See what acceleration looks like.

Case studies across industries, challenges, and channels.
Each built for results.