
Turning Two City Destinations Into Must-Visit Brands

Brookfield Place and Manhattan West are two of New York’s most iconic destinations. Over five seasons, Wondersauce has helped turn them into part of the city’s rhythm through campaigns rooted in community, lifestyle, and real human connection.
From casting locals and influencers to designing cheeky holiday moments beneath palm trees, each campaign evolves with the city. Paired with a hyperlocal media strategy that spans subways, bus wraps, and premium publishers, the work is always in context and built to be discovered.
Each campaign acts as an invitation to explore, engage, and return again and again.
5+
Seasonal
Campaigns
12+
Media Channels
Activated
1000s
Of Context-Driven
Assets


Five seasonal campaigns shaped around the people who live, work, and move through the city and these spaces every day

“Their deep understanding of our assets and brand strategy, paired with their creative spirit, drives dynamic and memorable campaigns that are a joy to bring to life together.”


Influencer-led launch at Manhattan West introduced the property through authentic, embedded voices
Holiday 2024 turned palm trees into a downtown spectacle, with cheeky personas and festive flair


Publisher partnerships, transit wraps, and street-level OOH turned city moments into discovery points
