When the founder approached, the only thing set in stone was the product formulation. The natural deodorant space is crowded, so our challenge was clear. We built Corpus from the ground up by positioning the premium product as a fresh, unique offering amongst the sea of sameness. We changed the conversation in the space by focusing on a modern definition of luxury. For Corpus, this meant sustainability, unmatched efficacy, and a sensorial brand experience.
In launching a digital brand with a heavy focus on the scent profile, we had to get creative. Using research on the close relationship between our sense of smell and memory, we turned the industry standard for describing scent on its head. The result was a uniquely effective way to convey a scent experience without having to actually smell the product.
Our work launched Corpus as the cult natural deodorant brand that it is today. The sleek pastel sage green was meticulously chosen to create a deodorant stick that is both easily memorable and a lust-worthy object to display on your bathroom shelf. When it came to the outer packaging, we utilized sustainable materials and processes.
Wondersauce orchestrated the Corpus brand launch through our full-service offering, from A and Z, and everything in between.