Case Study
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Altadena

Turning Two City Destinations Into Must-Visit Brands

Brookfield Place and Manhattan West are two of New York’s most iconic destinations. Over five seasons, Wondersauce has helped turn them into part of the city’s rhythm through campaigns rooted in community, lifestyle, and real human connection.

From casting locals and influencers to designing cheeky holiday moments beneath palm trees, each campaign evolves with the city. Paired with a hyperlocal media strategy that spans subways, bus wraps, and premium publishers, the work is always in context and built to be discovered.

Each campaign acts as an invitation to explore, engage, and return again and again.

Results

5+

Seasonal Campaigns

12+

Media Channels Activated

1000s

Of Context-Driven Assets

A man and woman sitting at a table by a window, smiling and sharing a meal with city skyline behind them.
Smiling woman and young girl sitting side by side on a bench inside a brightly lit building.

Five seasonal campaigns shaped around the people who live, work, and move through the city and these spaces every day

Person walking out of a building
Smiling woman in black holds a brown dog while sitting on a wooden block in a studio.

“Their deep understanding of our assets and brand strategy, paired with their creative spirit, drives dynamic and memorable campaigns that are a joy to bring to life together.”

Danielle Nuccio
 •
Director of NY Marketing
Two women enjoying coffee, sandwiches, and pastries at an outdoor café table.
Two square crackers with seasoning on a plate, a round bread, and a glass of white wine on a table.

Influencer-led launch at Manhattan West introduced the property through authentic, embedded voices

Holiday 2024 turned palm trees into a downtown spectacle, with cheeky personas and festive flair

Brookfield Place bus ad
Screens with Manhattan West info

Publisher partnerships, transit wraps, and street-level OOH turned city moments into discovery points

Line of blue Citi Bikes docked at a station with colorful text panels on the bike stands.

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