10.23.24

Wondersauce Wins Best Agency Awards – Best Integrated Campaign in the 2024 MUSE Creative Awards

By: Stacey Perdek

🎉 Big win for Wondersauce! 🎉

We’re thrilled to announce that our work with Dairy Farmers of America has earned us the Gold award 🥇 in the 2024 MUSE Creative Awards for Best Agency Awards - Best Integrated Campaign. This recognition not only celebrates our in-house team’s creativity and innovation, it reinforces that America really is ready to “Go All In On Dairy."

Check out the press release below and linked here via Business Wire:

New York, NY – Oct. 16, 2024Wondersauce, a creative agency specializing in brand storytelling, paid media, and e-commerce earned Gold recognition in the 2024 MUSE Creative Awards for the Best Agency Awards – Best Integrated Campaign category. The winning campaign for Dairy Farmers of America (DFA) brands Dairy Pure and Knudsen highlights the agency’s innovation and creativity, positioning Wondersauce as a leader in engaging today’s modern consumer.

In its second season, the MUSE Creative Awards, hosted by The International Awards Associate (IAA), attracted more than 8,700 entries from every corner of the globe, drawing entries from global brands such as Amazon, McDonalds, Toyota, and Kraft Heinz. A jury of 78 renowned experts from 25 countries rigorously evaluated the submissions through a blind judging process, ensuring the highest standards of fairness and allowing each entry to be assessed solely on its merits.

“Innovation is the heartbeat of progress,” said Thomas Brandt, spokesperson of IAA. “The MUSE Awards recognize those who break new ground, challenge norms, and set new standards in their fields. This year’s winners exemplify the spirit of pushing the boundaries and daring to lead.”

With the slogan “Go All In On Dairy”, Wondersauce’s cross-platform campaign was fully produced in-house, encompassing conceptualization, copywriting, design, production, influencer activation, media planning, and reporting. Pairing its targeted media plan with eye-catching, ASMR-inspired creative content, the campaign exceeded a tangible 5% lift in product volume sales.

“At Wondersauce, we aim to show that brands can achieve high-quality results without having to work with 2-3 specialized agencies,” said Wondersauce Co-Founder and CEO John Sampogna. “This campaign exemplifies the importance of truly thinking about your creative and media as a single concept.” 

“Distinguishing oneself among such extraordinary talent is no small feat,” added Thomas. “We commend those whose visionary work not only draws attention but also transforms perspectives and drives the evolution of their industries.”

To learn more about working with Wondersauce, visit www.wondersauce.com or contact hello@wondersauce.com. 

For media and interview requests, contact Lexie Smith at Lexie@growthmodeagency.com.

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