Alta Dena has been a trusted name in Southern California dairy for decades. But in a saturated market, the brand needed a fresh approach to stay relevant with today’s shopper.

The “Fresh from Southern Cow-lifornia” campaign reintroduced Alta Dena with bold, sun-soaked creative and a clear message: local milk just tastes better. From connected TV and social to out-of-home and in-store, every touchpoint reinforced the brand’s SoCal roots and farm-fresh promise.

Retail media was a core growth driver. With dynamic, data-backed placements across Walmart, Target, Instacart, and UberEats, we reached shoppers at key decision points—turning awareness into action from search to shelf.