Case Study
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Altadena

Reigniting a Legacy Brand with Creative that Converts

Overview

Alta Dena has been a trusted name in Southern California dairy for decades. But in a saturated market, the brand needed a fresh approach to stay relevant with today's shopper.

Client

Alta Dena

Focus

Revenue Acceleration

Services

Media & Campaign Management
Content Programs

Alta Dena has been a trusted name in Southern California dairy for decades. But in a saturated market, the brand needed a fresh approach to stay relevant with today’s shopper.

The “Fresh from Southern Cow-lifornia” campaign reintroduced Alta Dena with bold, sun-soaked creative and a clear message: local milk just tastes better. From connected TV and social to out-of-home and in-store, every touchpoint reinforced the brand’s SoCal roots and farm-fresh promise.

Retail media was a core growth driver. With dynamic, data-backed placements across Walmart, Target, Instacart, and UberEats, we reached shoppers at key decision points—turning awareness into action from search to shelf.

Results

+8.4%

Total Sales Year-Over-Year

+22%

Growth in Lactose-Free Products

25x

ROAS Across Campaign

Connected TV, OOH, and social made Alta Dena unmissable

Milk jug, matcha tea in glass with whisk, and yellow kettle on blue checkered tablecloth.
Smiling woman with straight black hair and red lipstick against a red brick wall background.

"Partnering with Wondersauce has been a game-changer. Their sharp strategy and bold creative execution don’t just deliver, they move our brands forward in ways that matter."

Kelly
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Sr. Brand Manager,
Hand holding a jug of Alta Dena lactose-free vitamin D milk against a yellow tiled background.

Bilingual ads spotlighting lactose-free milk met SoCal’s Hispanic communities with the products and messaging that mattered most.

Three panels showing Alta Dena Lactose-Free Milk with Q&A about substitution, lactose breakdown, and texture over food.
Three panels showing Alta Dena Lactose-Free Milk with Q&A about substitution, lactose breakdown, and texture over food.

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