Delivering a hole-in-one redesign and UX optimization

Wondersauce’s long-term partnership with GOLF.com started with building a best-in-class publishing site to match the sophistication of their print magazine, providing content to 10 million subscribers. We overhauled UX and IA to shift GOLF.com towards lifestyle coverage—their key industry differentiator—while significantly increasing ad viewability. Since then, we have worked with GOLF.com on a major pivot to focus on optimizing the entire user experience across their site and subscription offering.