We partnered with Bombas on the redesign and relaunch of their ecommerce website. Bombas had achieved a great amount of initial success and were able to secure a new round of funding to bring their business to the next level. Our optimized site experience and enhanced workflow for helping the Bombas team merchandise their products and gift guides lead to monumental growth in just over a year and a half.
Our strategy was rooted in both content and merchandising. We developed a scalable system for creating content and built a CMS that could change out product offerings to match the speed of consumer demand.
Our core insight was the fact that users don’t buy individual pairs of socks, they buy bundles or packs. We saw immediate success with an improved user experience, a clear path to purchase, and an increased AOV through bundling.
We photographed over 1,000 pairs of socks for Bombas, creating a system that allowed them to easily merchandise on their ecommerce site to sell product bundles and create marketing assets.
Wondersauce partnered with Bombas on the relaunch of their ecommerce site including content and imagery.