DRiV (formerly Federal-Mogul Motorparts, Fortune 500) has been one of our longest-standing relationships. We’ve worked with DRiV since 2012. As their Digital Agency of Record, our work over the last decade has helped to evolve and modernize their large portfolio of brands. Success in the automotive aftermarket industry requires a delicate balance of B2B and B2C marketing, and the audiences could not be more different. Our work has catered to both audiences on a global level.
We work with DRiV across their digital channels to build awareness, traffic, engagement, and conversion. Overall, we are tasked with the strategy and execution across four main focus areas including Web, Social Media, Content Development, and Paid Media. Wondersauce rearchitected and redesigned the global infrastructure for all DRiV brands globally. Our Social Media work includes the strategy, creation, and management of content for 12 brands across 5 social platforms. We develop short and long-form blog content, technical content, Amazon store content, and more. Lastly, our Paid Media team manages multi-million dollar campaigns across paid social, digital programmatic, video, and trade channels targeting B2B and B2C audiences.
We've partnered with 20+ brands under the DRiV umbrella on projects ranging from global infrastructure design, digital strategy, campaigns, content creation, and paid media. We have also handled multiple types of productions – video, product photography, and lifestyle photography.