Wondersauce partnered with LifeStance, the largest mental health network in the United States, on a rebrand and website redesign ahead of their IPO. LifeStance’s mission is “improving the lives of the extraordinary people we serve.” Our work with LifeStance took this to heart. We approached the brand with an elevated design, a humanized tone, and an intimate photography direction.
Despite being the largest mental health company in the nation, LifeStance lacked brand recognition and a unified visual identity across all of its subsidiary clinics. We needed to find a way to achieve top-of-mind awareness amongst patients and clinicians alike, and provide a simplified user experience for quick and easy access to customized care.
Our challenge was to create something that resonated with their broad and large audience while still feeling ownable. In recent years, the mental health technology space has seen many newcomers catering to a Millennial audience. We created the refreshed LifeStance brand to stand out from the crowd by swapping common Millennial design tropes for timeless aesthetics.
We put the user first in all aspects. In addition to infusing humanity into the brand, we tailored the website to meet the needs of the audience. We introduced wayfinding and resources easy to find for users, we also updated the overall look and feel to give it a more modern, refreshed, and approachable look.
Wondersauce worked with LifeStance on their rebrand and relaunch of their new telehealth website.