Our Work

Proenza Schouler
Proenza Schouler
Proenza Schouler
Proenza Schouler
Proenza Schouler
Proenza Schouler
Proenza Schouler
Proenza Schouler Product Photography

Overview

An ecommerce redesign rooted in duality

New York fashion house and five-time CFDA winner, Proenza Schouler, partnered with Wondersauce to redesign their digital platform. We wanted to design a platform that reflects this dedication to detail and craft while capturing the essence of a brand that possesses a wide spectrum of influences and expressions.

The Highlights

Results

Duality is an overriding theme that runs consistently through each part of the Proenza Schouler brand. We aimed to create a digital platform that showcases this, allowing for the juxtaposition and tension of the brand to be surfaced and communicated to the customer in a visual capacity.

The Highlights

  • We built in surprise moments that exhibit the autobiographical experiences that Jack and Lazaro inject into the Proenza Schouler product line.

Services

Wondersauce worked with Proenza Schouler on the redesign of their ecommerce experience.

The Highlights

  • Website UX, Design, and Development

More Work