New York fashion house and five-time CFDA winner, Proenza Schouler, partnered with Wondersauce to redesign their digital platform. We wanted to design a platform that reflects this dedication to detail and craft while capturing the essence of a brand that possesses a wide spectrum of influences and expressions.
Duality is an overriding theme that runs consistently through each part of the Proenza Schouler brand. We aimed to create a digital platform that showcases this, allowing for the juxtaposition and tension of the brand to be surfaced and communicated to the customer in a visual capacity.
Wondersauce worked with Proenza Schouler on the redesign of their ecommerce experience.