An ecommerce redesign rooted in duality

New York fashion house and five-time CFDA winner, Proenza Schouler, partnered with Wondersauce to redesign their digital platform. We wanted to design a platform that reflects this dedication to detail and craft while capturing the essence of a brand that possesses a wide spectrum of influences and expressions.

Duality is an overriding theme that runs consistently through each part of the Proenza Schouler brand. We aimed to create a digital platform that showcases this, allowing for the juxtaposition and tension of the brand to be surfaced and communicated to the customer in a visual capacity.

• We built in surprise moments that exhibit the autobiographical experiences that Jack and Lazaro inject into the Proenza Schouler product line.

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Wondersauce worked with Proenza Schouler on the redesign of their ecommerce experience.

• Website UX, Design, and Development

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