Subway customers often have very specific, complex preferences when it comes to building their favorite sandwich. They demand the ease and speed typical of the fast-food experience. And they value easy access to deals and being rewarded for their brand loyalty.
Wondersauce worked with Subway to take everything that customers would expect when ordering in a physical Subway restaurant and recreate it in an intuitive, user-friendly, modern digital ordering experience. To address the key user insights, we prioritized personalized order flow complete with modifications and add-ons while delivering on value by making it super easy to redeem promotions.
Dan Holm, Senior Director, Digital at Subway
Wondersauce partnered with Subway on a full-scale digital ordering experience that would allow customers to seamlessly place orders for pick-up or delivery across mobile, tablet, and desktop.