
Expanding Sixpenny to a Whole-Home Brand with Shopify+ and Full-Funnel Paid Media
Sixpenny, the modern furniture brand known for its elegant living-room collections, set out to expand its vision across the whole home. The site was redesigned as an immersive, editorial-inspired experience that feels less like shopping and more like strolling through a beautifully styled home.
Alongside the relaunch, paid media and performance marketing were reimagined to pair smarter buying strategies with refined creative, helping bring clarity and warmth to the brand’s story. The web experience was grounded in intuitive navigation, uncluttered browsing, and aspirational living, ensuring Sixpenny’s expanded range found the attention it deserved.
270%
increase in sales attributed to paid media

Seamless UX rooted in intuitive navigation and uncluttered browsing




Shopify+ implementation built to scale with Sixpenny’s ambitions



